WooCommerce is the most popular eCommerce plugin for WordPress. It turns any WordPress site into a fully functional online store — with product listings, shopping carts, payment gateways, shipping options, and order management built right in.
What You Can Sell
- Physical products — items that get shipped to customers
- Digital products — downloads like PDFs, software, music
- Subscriptions — recurring billing (with extensions)
- Services and bookings
Key Features
- Works with major payment gateways (PayPal, Stripe, etc.)
- Flexible shipping rules and tax settings
- Inventory management
- Coupon and discount system
- Hundreds of extensions to add functionality
WooCommerce Is Free — But Extensions Cost
The core WooCommerce plugin is free. However, many powerful features (like subscriptions, bookings, or advanced payment options) require paid extensions. Budget accordingly if you’re building a serious store.
Who Is It For?
WooCommerce is great for small to medium-sized stores. It’s highly customizable and integrates well with the WordPress ecosystem. For very large-scale operations, you might eventually outgrow it — but for most businesses, it does the job well.
Related: eCommerce
