A funnel (short for marketing or sales funnel) is the step-by-step journey a person takes from first hearing about you to becoming a paying customer. It’s called a funnel because lots of people enter at the top but fewer make it all the way to the bottom and buy.
The Stages of a Funnel
- Awareness: Someone finds your blog post, ad, or social media content
- Interest: They visit your site and explore your content
- Consideration: They sign up for your email list or check out your offer
- Decision: They evaluate whether to buy
- Action: They purchase or convert
Why Funnels Matter
Without a funnel, visitors arrive and leave with no follow-up. A good funnel captures attention, builds trust, and guides people toward a decision. It turns random traffic into actual customers.
Funnel Tools for WordPress
You can build funnels directly in WordPress using tools like CartFlows, FunnelKit, or Thrive Suite. These let you create landing pages, upsells, checkout pages, and thank-you pages all in one place.
Affiliate Marketing Funnels
Affiliate marketers often drive traffic to a landing page, collect emails, then send a series of emails promoting products. The email sequence is the middle of the funnel where trust is built and sales happen.
Related: Landing Page
