Google Analytics is a free web analytics platform from Google that tracks and reports website traffic. It shows you who visits your site, where they come from, what they do while they’re there, and how many take actions you care about like signing up or buying.
Key Metrics to Know
- Sessions: The number of visits to your site
- Users: Unique people who visited
- Pageviews: Total pages viewed, including repeat views
- Bounce rate: Percentage of visitors who left after one page
- Average session duration: How long people stay on average
Google Analytics 4 (GA4)
The current version is GA4, which replaced Universal Analytics in 2023. GA4 is built around events instead of sessions and gives more detailed behavioral data. It also handles privacy regulations better with cookieless tracking options.
Setting It Up on WordPress
The easiest way is to install the Site Kit by Google plugin or MonsterInsights. Both connect your site to Google Analytics without needing to touch any code. Once connected, you can view your stats right from the WordPress dashboard.
Related: UTM Parameters
Related: Data Analytics
