Email marketing is the practice of sending emails to a list of subscribers to build relationships, share content, and promote products or services. It’s one of the highest-ROI marketing channels available, because you own your list and can reach people directly in their inbox.
Why Email Marketing Still Works
Social media algorithms change constantly and can cut your reach overnight. Your email list is yours. No platform can take it away. Email also has higher engagement rates than most social channels when done well.
Key Elements of a Good Email Strategy
- Lead magnet: Offer something valuable (free ebook, checklist, course) to get people to subscribe
- Welcome sequence: Send a series of emails to new subscribers right away
- Regular newsletters: Keep your audience engaged with useful content
- Segmentation: Group subscribers by interest or behavior for more relevant messages
Getting Started on WordPress
Use an email tool like ConvertKit, Mailchimp, or MailerLite. Most integrate smoothly with WordPress via plugins. Add opt-in forms to your homepage, blog posts, and sidebar to grow your list.
Metrics to Watch
- Open rate: percentage of people who opened your email
- Click rate: how many clicked a link inside
- Unsubscribe rate: how many opted out after an email
Related: Opt-in Form
Related: Drip Campaign
