JSON-LD (JavaScript Object Notation for Linked Data) is a way to add structured data to your web pages so search engines can better understand your content. It tells Google things like “this page is a recipe” or “this is a product with a price” using a standardized vocabulary called Schema.org.
How JSON-LD Works
You add a script block to your page’s HTML with the JSON-LD markup inside. Google reads it and can use that information to display rich results in search, like star ratings, FAQ dropdowns, price information, or event dates.
Why Use JSON-LD Over Other Schema Formats?
- It sits in a separate script block, so it doesn’t interfere with your visible content
- Easy to add, update, or remove without touching the HTML structure
- Google officially recommends JSON-LD as the preferred format
Adding JSON-LD in WordPress
SEO plugins like Yoast SEO, Rank Math, and Schema Pro automatically generate JSON-LD structured data for your posts, pages, and products. Most WordPress users don’t need to write it manually. Just configure your SEO plugin properly and it handles the rest.
Rich Results
With proper JSON-LD structured data, your listings in Google search can stand out with star ratings, FAQs, breadcrumbs, and more. These enhanced results typically get higher click-through rates than plain text listings.
Related: Technical SEO
Related: SEO
