Remarketing (also called retargeting) is a digital advertising strategy that shows ads to people who have previously visited your website. Instead of only targeting strangers, you re-engage people who already showed interest in what you offer, which typically produces much higher conversion rates.
How Remarketing Works
When someone visits your site, a small piece of code (a pixel or cookie) is placed in their browser. Later, when that person browses other websites, uses social media, or searches on Google, your ads appear to remind them of your product or service.
Types of Remarketing
- Display remarketing: Banner ads shown across the Google Display Network
- Search remarketing (RLSA): Show different ads to past visitors when they search on Google
- Social remarketing: Ads on Facebook, Instagram, LinkedIn targeting past visitors
- Email remarketing: Triggered emails to people who abandoned carts or didn’t finish a purchase
Why It Works
Most visitors don’t buy on their first visit. Remarketing keeps your brand top of mind and brings warm leads back when they’re ready to decide. It’s one of the highest-ROI advertising strategies available.
Related: Tracking Pixel
