Voice search is when a person uses their voice to ask a question on a device instead of typing it. People speak to Siri, Alexa, Google Assistant, or Cortana and get an answer back. The growing use of smart speakers and voice-enabled phones makes this an increasingly important consideration for SEO and content strategy.
How Voice Search Differs from Text Search
- Voice queries are longer and more conversational
- Voice searches are often phrased as questions starting with who, what, where, when, why, and how
- Voice search often pulls a single answer, often from a featured snippet
Optimizing for Voice Search
- Create content that directly answers common questions in your niche
- Use natural, conversational language in your writing
- Target long-tail, question-based keywords
- Win featured snippets, since voice assistants often read those aloud as answers
- Make sure your site loads fast, as voice results favor speedy pages
Local Voice Search
Many voice searches have local intent. If you have a local business, keep your Google Business Profile updated and optimize for local keywords. Voice search results for local queries heavily favor businesses with accurate, up-to-date listings.
Related: Mobile Optimization
Related: SEO
